Communicating Soft Power:
Contrasting Perspectives from India and China
Date: 9 and 10 September 2013
Venue: University of Westminster, 35 Marylebone Road, London, NW1 5LS
Organized by the India Media Centre and the China Media Centre of the Communication and Media Research Institute (CAMRI) of the University of Westminster, London
The notion of soft power, associated with the work of Harvard political scientist Joseph Nye, is defined as ‘the ability to attract people to our side without coercion’. Nye’s concept, whose focus is primarily on the United States, has been adopted or adapted by countries around the world. It has generated much debate about the capacity of nations to make themselves attractive in a globalizing marketplace for ideas and images.
DEADLINE FOR ABSTRACTS
A selection of the best papers will be published in an edited book and in a special themed issue of a peer reviewed international journal.