Communicating Soft Power:
Contrasting Perspectives from India and China

Date: 9 and 10 September 2013
Venue: University of Westminster, 35 Marylebone Road, London, NW1 5LS

Organized by the India Media Centre and the China Media Centre of the Communication and Media Research Institute (CAMRI) of the University of Westminster, London

icon Communicating Soft Power (196 KB 2013-02-27 11:57:55)

The notion of soft power, associated with the work of Harvard political scientist Joseph Nye, is defined as ‘the ability to attract people to our side without coercion’. Nye’s concept, whose focus is primarily on the United States, has been adopted or adapted by countries around the world. It has generated much debate about the capacity of nations to make themselves attractive in a globalizing marketplace for ideas and images.

DEADLINE FOR ABSTRACTS

The deadline for abstracts is Friday 17 May 2013.  The abstracts will be peer reviewed and successful submissions will be notified mid June. These should be between 200-350 words and must include the presenter’s name, institutional affiliation, email and postal address, together with the title of the paper and a brief biographical note. Please send abstracts to Helen Cohen, Events Administrator at Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser.

For any academic-related inquiries please contact the conference organizer Professor Daya Thussu, at Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser.   

A selection of the best papers will be published in an edited book and in a special themed issue of a peer reviewed international journal.