Parution - Television Audiences Across the World

Jérôme BOURDON and Cécile MEADEL (editors)

Television Audiences Across the World. Deconstructing the Ratings Machine

Palgrave/McMillan, 2014.

BACK COVER ENDORSEMENT BY Richard Butsch, author of “The Making of American Audiences”

‘This collection is a most comprehensive book on television ratings systems. It offers a remarkable breadth of case studies of nations from North and South America, Europe, and Asia. These also include a wide variety of types of measurement practices and organizational structures. Such an array offers great opportunities for comparative analyses. Just as important, the book is theoretically, analytically and critically sophisticated. It examines the various critiques of audience measurement, such as the important distinction between substantive and procedural truths and the underlying assumptions in quantification and statistics about human behavior and social relations.’ —

Table of contents

Jérôme Bourdon and Cécile Méadel. Deconstructing the Ratings Machine. An Introduction.

PART I: Inventing Measurement

1. Stefan Schwarzkopf The Politics of enjoyment. Competing audience measurement systems in Britain, 1950-1980

2. Marc Balnaves Still the British model? The BARB versus Nielsen

3. Philip Savage & Alexandre Sévigny Canada’s audience massage. Audience research and TV policy development, 1980-2010

4. Jérôme Bourdon and Cécile Méadel The monopoly that won't divide. France’s Médiamétrie

5. Susanne Vollberg Pioneering the peoplemeter. German public service

PART II: Appropriating audience figures

6. Santanu Chakrabarti Power games: audience measurement as a mediation between actors in India

7. Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar Imagining audiences in Brazil: class, “race” and gender

8. Massimo Scaglioni From referee to scapegoat, but still referee. Auditel in Italy.

9. Mark Balnaves Domestication of Anglo-Saxon conventions and practices in Australia

10. Elena Johansson and Sergey Davydov Market requirements and political challenges. Russia between two worlds

Part III: Confronting changes

11. Ann-Marie Murray The role of ratings in scheduling. Commercial logics in Irish public television

12. Philip Napoli The local peoplemeter, the portable peoplemeter, and the unsettled law and policy of audience measurement in the US

13. Katrien Berte & Tom Evens Challenges of digital innovations. A set-top box based approach

14. Jakob Bjur Thickening behavioral data. New uses of rating