EUPRERA XXII Annual Congress

The EUPRERA XXII annual congress will take place on October 8-10 at Universidad de Navarra in Pamplona, Spain, on the theme The Camino of Strategic Communication: (re)discovering the human element in public relations

We live in evolving societies that undergo profound and rapid transformations. Artificial intelligence, machine learning, robots in the workplace and big data are opening transcendent questions around the future of mankind. At the same time, trust and reputation are at risk in our dynamic, disruptive and uncertain world. In this complex scenario, going back to the basics of public relations and strategic communication seems more important than ever before: people and relationships. People should always come first.
How communication and public relations respond to these issues will determine the future of our field and practice. To address these challenges we attempt to revisit the relevance of people on the art and science of strategic communication, including education, professionalism, research and the practice of strategic communication.
But why using the word Camino? The Route to Santiago is of the utmost importance in Navarra. The University has the privilege to be on the Pilgrim’s way. Therefore, we invite practitioners and scholars to discuss and work together in order to ascertain the potential of human elements and values of the discipline and its strategic role in the future to come in the best possible scenario.

Authors are invited to submit 800-word abstracts by February 29, 2020, on one or more of the six sub-themes indicated in the Call for Papers.

Authors who have successfully submitted and presented papers at the congress can enter the selection for Emerald publications:

• A special issue of the Journal of Communication Management.
• A chapter of the EUPRERA Congress Book, part of the book seriesAdvances in Public Relations and Communication Management.